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    Introducing the TWL by NEONSUN

    Introducing the TWL by NEONSUN

    What takes up 50% of your bag and contributes to 5% of your fun? A towel. Think about it, when your friend “Terry Cloth,” isn’t drying you off, you have to lug it around (likely soggy) or make the mistake of going with the bulky, clashing beach scarf look. Our fundays are already too short and too far in between to worry about gear or take time to drop things back home.

    We’re here to change that! 

    We asked around for a list of things people wanted out of a towel. Do any of these sound familiar?

    1. Packability - The Towel should take up less space
    2. Functional - If the towel is going to be a part of the day, it should do more
    3. Absorbent yet quick to dry - The towel shouldn’t hold onto water, sand, dirt and other things that create problems
    4. Fashionable/ Cool - The towel should have design worth showing off

    There are towels that so some of these things, but nothing that does it all … until now.

    Introducing the TWL by NEONSUN. It’s a more packable, functional, and fashionable towel that ...

    1. Rolls up to the size of a burrito
    2. Functions as more than a towel
      1. Pockets hold and protect your valuables
      2. Microfiber cleans your sunglasses
    3. Blends 2 materials to balance absorbency and quick dry
    4. Features a combination of awesome, bright prints and fabric magnets that hold the TWL in wearable configurations

    The result is a new accessory that not only won’t get in the way of your funday, but will actually enhance it. Gone are the days of worrying about your gear. It’s time to focus on fun.

    Check out the video here for all the details!


    Shop TWLs Now

    We’re here to design gear that will make Serious Sporty Fundays better. Want to learn more About NEONSUN?

    You can also keep tabs on our social channels like FB and Instagram.

    Using Marketing To Score A Burrito At 10:30 AM

    Using Marketing To Score A Burrito At 10:30 AM

    The idea came at precisely 10:30am. You know, the time of day when you secretly want lunch, but know you’ll be judged by a cashier or a co-worker or your conscious. I formulated a plan and put on some pants.

    When the Chipotle guy informed me guacamole would be extra, I informed him the burrito was for a photo shoot. He started to put the spoon down, but I said, “Hold on, I still want the guac.”

    It was the quickest photoshoot of all time because I didn’t want to play the rare but dangerous game of having delicious juices leak out of one end of the foil only to flip it around and have them leak out the other end.

    After eating the burrito and taking a power nap to digest, I made a couple meme-esque photos to complete my master plan.

    I know this is a stretch, but my stomach had lead me to believe that Chipotle would be the perfect measuring stick for the TWL. When rolled up, the towel is about the size of a burrito, only much lighter and a bit chewier. When unrolled, the TWL has two pockets that are just big enough to fit the entire burrito. And, if the pockets can fit an entire burrito, I thought, imagine what else they can fit (a kitten, two mini burritos, etc).

    To round it out, I tagged Chipotle in an instagram post to let them know the TWL is their friend. I waited for about 30 minutes with no reciprocation and then went to normal lunch with all the suckers.

    You can be the judge of how effective the TWL/ Chipotle comparison is, but I’m ruling the campaign a success because the burrito was pretty good. And, the fact that Chipotle is playing hard to get just makes me want them more.

    SX2 and NEONSUN Are Teaming Up

    SX2 and NEONSUN Are Teaming Up
    When we asked Sam and Sam what they looked for in gear they said, “Look Good, Feel Good, Play Good.” We knew this partnership was going to be like a buttery set on an open net.

    Read more